Widen Your Online Presence with a Social Media Boost, Part 2
Make your business soar and succeed online with the help of five social networks.
Blogs, pictures, and location-sharing services are popular on the Internet these days. Used to capture interest, these features are used by many businesses today to promote different products and services. Blogs are utilized to publish different types of content that grab the attention of the target audience, while images serve to strengthen brand awareness. Interactive maps pointing out the location of a certain business draws more customers to the actual physical site of the store. These social media tools are used to expose brands to different audiences and increase engagement with prospective customers.
Tumblr, Instagram and Foursquare are three of the leading social media tools used by many businesses, especially in North America. These three online giants offered opportunities for entrepreneurs to bridge the gap with savvy consumers well-versed on browsing the net.
1. Tumbling into Tumblr
Tumblr is a microblogging site launched in 2007 that allows users to post a host of multimedia on a blog. Comparatively easier to use than other sites on the same category, Tumblr allows users to interact with other blogs using text posts, images, videos, links, quotes, and more. This site has a simple dashboard and interface where users can see their own posts, including content from blogs they follow. They have the option of liking, replying or sharing others’ content or posting their own. This caused Tumblr to become popular and retain a large number of its existing users. It also has a high number of unique visits that directly competes with other social networks such as Pinterest and Twitter.
How do you use Tumblr for your business?
- Advertise to followers using Tumblr. With Tumblr, you can post and ‘pin’ something to the top of your followers’ dashboard until they take it down themselves. This paid feature ensures that your followers see your most important ads as soon as you roll them out. There’s also ‘highlighting’ which adds a tag to the right side of the post. This tag serves to grab the attention of your followers as they scroll down their dashboard. Finally, there’s the Tumblr Radar, which shows the most popular posts chosen by the Tumblr box. These are particularly useful for reaching customers who lead busy lives and can’t keep up with your posts as much as before.
- Post pictures, pictures, and more pictures. According to Tumblr, pictures make up the most number of posts that get ‘reblogged’ (or shared) for a multiple number of times until it goes viral. This is because pictures, especially colorful ones, attract more attention than text posts. What you see is what you get when it comes to pictures, while with text, you have to interpret the words to discern the meaning.
- Schedule your posts and update your blog automatically. You cannot stay stuck in front of your computers to update the blog content all day. Create posts and schedule them to be posted at the time you want. Use the Queue function to benefit fully from this feature.
- Rouse your followers’ competitive side. Launch contests and give away prizes that will make followers sit up and take notice. This will increase awareness about your business, turn more attention to your products, and get more visitors to go to your website and other social networking pages.
- Be interactive. Followers sometimes get curious about a certain video or link you posted. Make it easier for them to reach you. Allow them to post replies by ticking the ‘Let people photo reply’ and ‘Let people answer this’ options. These will enable you to build closer relationships with them.
2. Insta-Perfect Photos with Instagram
Taking pictures is a passion that Instagram taps into. Currently available on iPhone and Android platforms, this mobile application has 80 million users editing images with filters and sharing them to the online community. Businesses use this app to take and share pictures of their products to their target audience in Instagram.
How do you use this for your business?
- Set the tone for a story about your products and services. Before you snap pictures at random, think about what light you want your business to be seen. Would you like a homey feel or a trendy atmosphere? Decide on this first to ensure that create the right impression you want your followers to make.
- Be creative. Take photos of your products and services in unusual ways. Experiment with different filters to make your pictures more catchy and interesting to look at. Finely taken shots will make your products have the potential to engross followers and make them curious about your merchandise.
- Learn how your customers use your products. Know what customers think of your merchandise. Ask them to post how they use your products. This will serve to make other followers (who are not yet your customers) to buy your goods themselves. Another additional benefit is that you’ll see how your products can be further developed to make it more useful for customers.
- Take your followers behind the scenes. Engage your social community with pictures that show a carefree side to your employees. This will enable them to know your staff more and form close ties to your business. Showing how you prepare for an event or demonstrating the way you manage your inventory makes followers more curious about your enterprise. This encourages more socialization between you and prospective customers.
- When speechless, say it with pictures. Ask your followers and let them reply with a picture. For example, you’re involved in the clothing retail industry. You can ask queries like, “What’s your fashion statement today?” This will challenge followers to look their best and post pictures of themselves wearing their most stylish outfit. If you are in the food business, ask your followers post images of healthy meals they enjoy. You’re promoting hale and hearty food, while subtly promoting your goods!
Check out the next article for information on how to use Foursquare for your business.